
The Diners Club Story
The Diners Club Story
In 1949, businessman Frank McNamara was entertaining a group of dinner guests in a New York restaurant, only to discover that he had forgotten his wallet. Luckily, the restaurant owner knew him and agreed that he would pay his bill on another occasion. This embarrassing situation inspired McNamara to devise a card to prove the holder's identity and ability to pay. He launched the Diners Club Card, and within a year had a membership of 10,000 culled from the cream of New York society, with 28 restaurants and two hotels prepared to accept monthly billing in respect of this select clientele. Frank McNamara had laid the cornerstone for the world’s first-ever credit card organisation.
In the 1950s Diners Club was the first credit card organisation to introduce travel insurance. The 1960s saw the erstwhile paper card become plastic and captivate Audrey Hepburn in the film Breakfast at Tiffany’s. In the 1970s Diners Club introduced the first corporate card programme in the industry. A decade later it pioneered the first rewards programme. The Diners Club Card today is welcomed at more than 13 million establishments worldwide.
Diners Club Netherlands
In 1957 the Diners Club card was introduced onto the Dutch market.
Since October 2003 Diners Club in Benelux belongs to Citigroup, which also owns the franchises for France, Ireland, and the United Kingdom.
